The written word and the Development of the Individual since Pietism
The letter is, by its very nature, a genre of writing for direct, often very private exchange between individuals or clearly defined groups. The letter is therefore particularly well-suited to reveal the individuality and subjectivity of the writer and recipient. This begins with the external form, especially if the letter is handwritten or on particular stationery. But this is especially true for the contents and messages, which are tailor-made for the communication between writer and addressee.
Pietism promoted the individualisation of society by focusing on and taking responsibility for each person in matters of faith, education, social participation and personal lifestyle. In this respect, letters were a preferred means of communication in Pietism, which flourished here and founded an expanding epistolary culture in the 18th and 19th centuries. In addition, particularly the diary, as well as autobiography, flourished as media for personal soul-searching and religious self-affirmation in Pietism.